2024
Haunted Graveyard Promotion
A seasonal, gamified landing page built to promote an RPG mobile title. Designed around an interactive graveyard mechanic, the page invited players to dig up virtual tombs and unlock hidden rewards — from in-game characters to bonus points and special perks.
In collaboration with Creative Maria Shusharina
Gamification
Art Direction
Visual Design
Overview
From spooky thrills to playful rewards — this Halloween campaign turned a seasonal landing into a fully gamified experience, capturing attention, building excitement, and driving installs for a global RPG audience.
Immersive Engagement for a Global Market
Launched with a focus on the U.S. but designed for worldwide players, the landing invited users into a digital graveyard where every click revealed new surprises — from exclusive characters to bonus points and hidden perks. More than a promotion, it created a sense of discovery and play, mirroring the RPG spirit in a web format. The result was a memorable seasonal touchpoint that blended storytelling, interactivity, and visual design into one cohesive experience.
Challenge
Breaking through the noise of countless seasonal gaming promotions by creating an experience that felt unique, immersive, and true to the RPG universe.
Standing out in a crowded gaming market required more than a standard landing page. With countless seasonal promotions competing for attention, the challenge was to create an experience that felt unique, on-brand, and irresistibly interactive — delivering not just downloads, but deeper engagement and a sense of community around the game. The task was to combine thematic Halloween storytelling with mechanics that could truly capture players’ imagination and keep them coming back.
Solution
Transforming a traditional landing page into a gamified Halloween playground where discovery, suspense, and rewards worked together to engage players on a global scale.
A gamified landing that transformed Halloween into a playground of discovery. The concept was built around a digital graveyard where players could “dig” into tombs to uncover randomized prizes. Visual storytelling, layered animations, and immersive sound cues amplified the festive mood, while the reward system encouraged replay and sharing. This combination of design, interaction, and reward loops created an experience that felt like an extension of the RPG universe rather than a separate marketing tool.
Creative Direction
Merging gothic RPG aesthetics with Halloween folklore to establish a dark, cinematic atmosphere that balanced mystery, suspense, and playful interactivity.
Dark, cinematic visuals met playful interactivity. The art direction drew inspiration from gothic RPG aesthetics and Halloween folklore — bold contrasts, eerie details, and a rhythm of suspense built through every element. Every touchpoint was designed to heighten anticipation, from the way the tombstones revealed rewards to the subtle details hidden in the background. The balance between mystery and reward gave the campaign its unique identity, while maintaining a clear promotional purpose and a strong brand connection.
Impact & Future
Demonstrating how a seasonal campaign can spark global excitement, generate lasting positive feedback, and set the stage for future gamified brand experiences.
The landing became more than a promotion — it sparked excitement, conversation, and significant positive feedback from players. Social media mentions, shares, and word of mouth amplified the campaign far beyond its initial launch, proving the strength of interactive storytelling. Although designed as a seasonal event, the project showcased the power of gamification in driving both installs and long-term engagement. Its success laid a foundation for future event-based campaigns, showing how playful mechanics and strong design can turn a short-term promotion into a lasting brand impression.
More Works
©2025
More Works
©2025
FAQ
FAQ
01
How does the process work?
02
How much does it cost?
03
How will we communicate?
04
Will I receive all the files and rights?
05
Can the project be completed urgently?
06
Do you work internationally?
07
What if I’m not satisfied with the result?
08
Do you provide support after the project is finished?
01
How does the process work?
02
How much does it cost?
03
How will we communicate?
04
Will I receive all the files and rights?
05
Can the project be completed urgently?
06
Do you work internationally?
07
What if I’m not satisfied with the result?
08
Do you provide support after the project is finished?
2024
Haunted Graveyard Promotion
A seasonal, gamified landing page built to promote an RPG mobile title. Designed around an interactive graveyard mechanic, the page invited players to dig up virtual tombs and unlock hidden rewards — from in-game characters to bonus points and special perks.
In collaboration with Creative Maria Shusharina
Gamification
Art Direction
Visual Design
Overview
From spooky thrills to playful rewards — this Halloween campaign turned a seasonal landing into a fully gamified experience, capturing attention, building excitement, and driving installs for a global RPG audience.
Immersive Engagement for a Global Market
Launched with a focus on the U.S. but designed for worldwide players, the landing invited users into a digital graveyard where every click revealed new surprises — from exclusive characters to bonus points and hidden perks. More than a promotion, it created a sense of discovery and play, mirroring the RPG spirit in a web format. The result was a memorable seasonal touchpoint that blended storytelling, interactivity, and visual design into one cohesive experience.
Challenge
Breaking through the noise of countless seasonal gaming promotions by creating an experience that felt unique, immersive, and true to the RPG universe.
Standing out in a crowded gaming market required more than a standard landing page. With countless seasonal promotions competing for attention, the challenge was to create an experience that felt unique, on-brand, and irresistibly interactive — delivering not just downloads, but deeper engagement and a sense of community around the game. The task was to combine thematic Halloween storytelling with mechanics that could truly capture players’ imagination and keep them coming back.
Solution
Transforming a traditional landing page into a gamified Halloween playground where discovery, suspense, and rewards worked together to engage players on a global scale.
A gamified landing that transformed Halloween into a playground of discovery. The concept was built around a digital graveyard where players could “dig” into tombs to uncover randomized prizes. Visual storytelling, layered animations, and immersive sound cues amplified the festive mood, while the reward system encouraged replay and sharing. This combination of design, interaction, and reward loops created an experience that felt like an extension of the RPG universe rather than a separate marketing tool.
Creative Direction
Merging gothic RPG aesthetics with Halloween folklore to establish a dark, cinematic atmosphere that balanced mystery, suspense, and playful interactivity.
Dark, cinematic visuals met playful interactivity. The art direction drew inspiration from gothic RPG aesthetics and Halloween folklore — bold contrasts, eerie details, and a rhythm of suspense built through every element. Every touchpoint was designed to heighten anticipation, from the way the tombstones revealed rewards to the subtle details hidden in the background. The balance between mystery and reward gave the campaign its unique identity, while maintaining a clear promotional purpose and a strong brand connection.
Impact & Future
Demonstrating how a seasonal campaign can spark global excitement, generate lasting positive feedback, and set the stage for future gamified brand experiences.
The landing became more than a promotion — it sparked excitement, conversation, and significant positive feedback from players. Social media mentions, shares, and word of mouth amplified the campaign far beyond its initial launch, proving the strength of interactive storytelling. Although designed as a seasonal event, the project showcased the power of gamification in driving both installs and long-term engagement. Its success laid a foundation for future event-based campaigns, showing how playful mechanics and strong design can turn a short-term promotion into a lasting brand impression.
More Works
©2025
FAQ
01
How does the process work?
02
How much does it cost?
03
How will we communicate?
04
Will I receive all the files and rights?
05
Can the project be completed urgently?
06
Do you work internationally?
07
What if I’m not satisfied with the result?
08
Do you provide support after the project is finished?
2024
Haunted Graveyard Promotion
A seasonal, gamified landing page built to promote an RPG mobile title. Designed around an interactive graveyard mechanic, the page invited players to dig up virtual tombs and unlock hidden rewards — from in-game characters to bonus points and special perks.
In collaboration with Creative Maria Shusharina
Gamification
Art Direction
Visual Design
Overview
From spooky thrills to playful rewards — this Halloween campaign turned a seasonal landing into a fully gamified experience, capturing attention, building excitement, and driving installs for a global RPG audience.
Immersive Engagement for a Global Market
Launched with a focus on the U.S. but designed for worldwide players, the landing invited users into a digital graveyard where every click revealed new surprises — from exclusive characters to bonus points and hidden perks. More than a promotion, it created a sense of discovery and play, mirroring the RPG spirit in a web format. The result was a memorable seasonal touchpoint that blended storytelling, interactivity, and visual design into one cohesive experience.
Challenge
Breaking through the noise of countless seasonal gaming promotions by creating an experience that felt unique, immersive, and true to the RPG universe.
Standing out in a crowded gaming market required more than a standard landing page. With countless seasonal promotions competing for attention, the challenge was to create an experience that felt unique, on-brand, and irresistibly interactive — delivering not just downloads, but deeper engagement and a sense of community around the game. The task was to combine thematic Halloween storytelling with mechanics that could truly capture players’ imagination and keep them coming back.
Solution
Transforming a traditional landing page into a gamified Halloween playground where discovery, suspense, and rewards worked together to engage players on a global scale.
A gamified landing that transformed Halloween into a playground of discovery. The concept was built around a digital graveyard where players could “dig” into tombs to uncover randomized prizes. Visual storytelling, layered animations, and immersive sound cues amplified the festive mood, while the reward system encouraged replay and sharing. This combination of design, interaction, and reward loops created an experience that felt like an extension of the RPG universe rather than a separate marketing tool.
Creative Direction
Merging gothic RPG aesthetics with Halloween folklore to establish a dark, cinematic atmosphere that balanced mystery, suspense, and playful interactivity.
Dark, cinematic visuals met playful interactivity. The art direction drew inspiration from gothic RPG aesthetics and Halloween folklore — bold contrasts, eerie details, and a rhythm of suspense built through every element. Every touchpoint was designed to heighten anticipation, from the way the tombstones revealed rewards to the subtle details hidden in the background. The balance between mystery and reward gave the campaign its unique identity, while maintaining a clear promotional purpose and a strong brand connection.
Impact & Future
Demonstrating how a seasonal campaign can spark global excitement, generate lasting positive feedback, and set the stage for future gamified brand experiences.
The landing became more than a promotion — it sparked excitement, conversation, and significant positive feedback from players. Social media mentions, shares, and word of mouth amplified the campaign far beyond its initial launch, proving the strength of interactive storytelling. Although designed as a seasonal event, the project showcased the power of gamification in driving both installs and long-term engagement. Its success laid a foundation for future event-based campaigns, showing how playful mechanics and strong design can turn a short-term promotion into a lasting brand impression.
More Works
©2025
FAQ
How does the process work?
How much does it cost?
How will we communicate?
Will I receive all the files and rights?
Can the project be completed urgently?
Do you work internationally?
What if I’m not satisfied with the result?
Do you provide support after the project is finished?