2025
Pet Sitting Agency Branding
A warm, trust-driven identity crafted for a personal pet care service. Blending playful charm with professional clarity, this brand brings comfort, transparency, and familiarity into a scalable visual system.
In collaboration with Spruce Marketing Agency
Brand Identity
Logo Design
Marketing Strategy
Overview
From neighbourly trust to joyful care — this brand identity captures the warmth and everyday reliability of a personal pet care service.
Friendly Identity for a Local Community
Elia’s Paws was created in Pirkanmaa to give people peace of mind when leaving their pets at home. Unlike large, impersonal services, it promises direct, transparent care — built on love for animals and trust between neighbours. Starting from zero, the brand needed to stand out with a warm, professional look that felt approachable yet credible. The result is a scalable identity system that blends playful charm with clarity, ensuring consistency across social media, merchandise, and everyday touchpoints.
Strategy
From personal care to community trust — shaping a brand that positions pet services as a neighbourly companion rather than a faceless provider.
The strategy was built around a single goal: Elia’s Paws had to feel like a trusted member of the community rather than another impersonal service. The brand was framed around values of transparency, personal care, and genuine love for animals. The positioning was designed to address not only the practical side of pet sitting but also the emotions of reassurance and comfort. Instead of resembling a generic agency, Elia’s Paws was intended to be seen as a neighbour who truly cares. Every element — from tone of voice to colour palette — was crafted to reinforce a sense of trust while maintaining a professional, credible appearance.
Design System
Balancing playfulness with professionalism — creating a flexible visual language of logos, typefaces, and colours that capture warmth, trust, and everyday reliability.
The design system was created to capture the essence of Elia’s Paws by balancing joy with reliability. At its core stands the logo: a pawmark integrated with rounded type, symbolising warmth, care, and companionship. Typography plays a central role: Fredoka communicates friendliness and approachability in headlines, while Lato ensures clarity and balance in longer text. The colour palette combines vibrant yellows with deep greens, reflecting both optimism and nature, while darker tones anchor the identity with professionalism. Together, these choices form a visual language that is distinctive, versatile, and easy to reproduce across media. The system was intentionally designed to be flexible and scalable, ensuring consistency while allowing adaptation to future needs.
Applications
From social feeds to neighbourhood streets — applying the identity across touchpoints that make the brand visible, memorable, and part of everyday life.
The identity was applied across multiple touchpoints to create consistency, friendliness, and trustworthiness in every interaction. Social media templates were developed to maintain a recognisable style when sharing pet stories, announcing services, or posting community updates. Playful paw accents were introduced to add character without overwhelming the message. Beyond digital spaces, the system was extended into merchandise — caps, tote bags, and reusable bottles in bold brand colours — creating a friendly presence in the neighbourhood. These items function both as practical tools and as vehicles of brand recognition. By prioritising accessibility, the applications were made easy to use even without professional design expertise, ensuring the identity remains sustainable in everyday practice.
Impact
Turning a small startup into a trusted community brand — building recognition, loyalty, and emotional connection through a scalable identity system.
The outcome was a clear, coherent, and emotionally engaging identity that provided Elia’s Paws with a strong foundation for growth. What began as a small, local initiative now has a recognisable and professional face that builds credibility with new clients while strengthening loyalty among existing ones. The identity allowed the brand to stand out among competitors, not by appearing larger or louder, but by staying authentic, approachable, and rooted in community values. Ready-to-use assets were delivered to simplify future use, ensuring that visual consistency is easy to maintain. The system also established an emotional link with pet owners, transforming each interaction into a moment of trust and reassurance. By blending playful charm with professional clarity, Elia’s Paws has been positioned as more than a service provider — it is perceived as a neighbour, a companion, and a trusted presence in everyday life.
More Works
©2025
More Works
©2025
FAQ
FAQ
01
How does the process work?
02
How much does it cost?
03
How will we communicate?
04
Will I receive all the files and rights?
05
Can the project be completed urgently?
06
Do you work internationally?
07
What if I’m not satisfied with the result?
08
Do you provide support after the project is finished?
01
How does the process work?
02
How much does it cost?
03
How will we communicate?
04
Will I receive all the files and rights?
05
Can the project be completed urgently?
06
Do you work internationally?
07
What if I’m not satisfied with the result?
08
Do you provide support after the project is finished?
2025
Pet Sitting Agency Branding
A warm, trust-driven identity crafted for a personal pet care service. Blending playful charm with professional clarity, this brand brings comfort, transparency, and familiarity into a scalable visual system.
In collaboration with Spruce Marketing Agency
Brand Identity
Logo Design
Marketing Strategy
Overview
From neighbourly trust to joyful care — this brand identity captures the warmth and everyday reliability of a personal pet care service.
Friendly Identity for a Local Community
Elia’s Paws was created in Pirkanmaa to give people peace of mind when leaving their pets at home. Unlike large, impersonal services, it promises direct, transparent care — built on love for animals and trust between neighbours. Starting from zero, the brand needed to stand out with a warm, professional look that felt approachable yet credible. The result is a scalable identity system that blends playful charm with clarity, ensuring consistency across social media, merchandise, and everyday touchpoints.
Strategy
From personal care to community trust — shaping a brand that positions pet services as a neighbourly companion rather than a faceless provider.
The strategy was built around a single goal: Elia’s Paws had to feel like a trusted member of the community rather than another impersonal service. The brand was framed around values of transparency, personal care, and genuine love for animals. The positioning was designed to address not only the practical side of pet sitting but also the emotions of reassurance and comfort. Instead of resembling a generic agency, Elia’s Paws was intended to be seen as a neighbour who truly cares. Every element — from tone of voice to colour palette — was crafted to reinforce a sense of trust while maintaining a professional, credible appearance.
Design System
Balancing playfulness with professionalism — creating a flexible visual language of logos, typefaces, and colours that capture warmth, trust, and everyday reliability.
The design system was created to capture the essence of Elia’s Paws by balancing joy with reliability. At its core stands the logo: a pawmark integrated with rounded type, symbolising warmth, care, and companionship. Typography plays a central role: Fredoka communicates friendliness and approachability in headlines, while Lato ensures clarity and balance in longer text. The colour palette combines vibrant yellows with deep greens, reflecting both optimism and nature, while darker tones anchor the identity with professionalism. Together, these choices form a visual language that is distinctive, versatile, and easy to reproduce across media. The system was intentionally designed to be flexible and scalable, ensuring consistency while allowing adaptation to future needs.
Applications
From social feeds to neighbourhood streets — applying the identity across touchpoints that make the brand visible, memorable, and part of everyday life.
The identity was applied across multiple touchpoints to create consistency, friendliness, and trustworthiness in every interaction. Social media templates were developed to maintain a recognisable style when sharing pet stories, announcing services, or posting community updates. Playful paw accents were introduced to add character without overwhelming the message. Beyond digital spaces, the system was extended into merchandise — caps, tote bags, and reusable bottles in bold brand colours — creating a friendly presence in the neighbourhood. These items function both as practical tools and as vehicles of brand recognition. By prioritising accessibility, the applications were made easy to use even without professional design expertise, ensuring the identity remains sustainable in everyday practice.
Impact
Turning a small startup into a trusted community brand — building recognition, loyalty, and emotional connection through a scalable identity system.
The outcome was a clear, coherent, and emotionally engaging identity that provided Elia’s Paws with a strong foundation for growth. What began as a small, local initiative now has a recognisable and professional face that builds credibility with new clients while strengthening loyalty among existing ones. The identity allowed the brand to stand out among competitors, not by appearing larger or louder, but by staying authentic, approachable, and rooted in community values. Ready-to-use assets were delivered to simplify future use, ensuring that visual consistency is easy to maintain. The system also established an emotional link with pet owners, transforming each interaction into a moment of trust and reassurance. By blending playful charm with professional clarity, Elia’s Paws has been positioned as more than a service provider — it is perceived as a neighbour, a companion, and a trusted presence in everyday life.
More Works
©2025
FAQ
01
How does the process work?
02
How much does it cost?
03
How will we communicate?
04
Will I receive all the files and rights?
05
Can the project be completed urgently?
06
Do you work internationally?
07
What if I’m not satisfied with the result?
08
Do you provide support after the project is finished?
2025
Pet Sitting Agency Branding
A warm, trust-driven identity crafted for a personal pet care service. Blending playful charm with professional clarity, this brand brings comfort, transparency, and familiarity into a scalable visual system.
In collaboration with Spruce Marketing Agency
Brand Identity
Logo Design
Marketing Strategy
Overview
From neighbourly trust to joyful care — this brand identity captures the warmth and everyday reliability of a personal pet care service.
Friendly Identity for a Local Community
Elia’s Paws was created in Pirkanmaa to give people peace of mind when leaving their pets at home. Unlike large, impersonal services, it promises direct, transparent care — built on love for animals and trust between neighbours. Starting from zero, the brand needed to stand out with a warm, professional look that felt approachable yet credible. The result is a scalable identity system that blends playful charm with clarity, ensuring consistency across social media, merchandise, and everyday touchpoints.
Strategy
From personal care to community trust — shaping a brand that positions pet services as a neighbourly companion rather than a faceless provider.
The strategy was built around a single goal: Elia’s Paws had to feel like a trusted member of the community rather than another impersonal service. The brand was framed around values of transparency, personal care, and genuine love for animals. The positioning was designed to address not only the practical side of pet sitting but also the emotions of reassurance and comfort. Instead of resembling a generic agency, Elia’s Paws was intended to be seen as a neighbour who truly cares. Every element — from tone of voice to colour palette — was crafted to reinforce a sense of trust while maintaining a professional, credible appearance.
Design System
Balancing playfulness with professionalism — creating a flexible visual language of logos, typefaces, and colours that capture warmth, trust, and everyday reliability.
The design system was created to capture the essence of Elia’s Paws by balancing joy with reliability. At its core stands the logo: a pawmark integrated with rounded type, symbolising warmth, care, and companionship. Typography plays a central role: Fredoka communicates friendliness and approachability in headlines, while Lato ensures clarity and balance in longer text. The colour palette combines vibrant yellows with deep greens, reflecting both optimism and nature, while darker tones anchor the identity with professionalism. Together, these choices form a visual language that is distinctive, versatile, and easy to reproduce across media. The system was intentionally designed to be flexible and scalable, ensuring consistency while allowing adaptation to future needs.
Applications
From social feeds to neighbourhood streets — applying the identity across touchpoints that make the brand visible, memorable, and part of everyday life.
The identity was applied across multiple touchpoints to create consistency, friendliness, and trustworthiness in every interaction. Social media templates were developed to maintain a recognisable style when sharing pet stories, announcing services, or posting community updates. Playful paw accents were introduced to add character without overwhelming the message. Beyond digital spaces, the system was extended into merchandise — caps, tote bags, and reusable bottles in bold brand colours — creating a friendly presence in the neighbourhood. These items function both as practical tools and as vehicles of brand recognition. By prioritising accessibility, the applications were made easy to use even without professional design expertise, ensuring the identity remains sustainable in everyday practice.
Impact
Turning a small startup into a trusted community brand — building recognition, loyalty, and emotional connection through a scalable identity system.
The outcome was a clear, coherent, and emotionally engaging identity that provided Elia’s Paws with a strong foundation for growth. What began as a small, local initiative now has a recognisable and professional face that builds credibility with new clients while strengthening loyalty among existing ones. The identity allowed the brand to stand out among competitors, not by appearing larger or louder, but by staying authentic, approachable, and rooted in community values. Ready-to-use assets were delivered to simplify future use, ensuring that visual consistency is easy to maintain. The system also established an emotional link with pet owners, transforming each interaction into a moment of trust and reassurance. By blending playful charm with professional clarity, Elia’s Paws has been positioned as more than a service provider — it is perceived as a neighbour, a companion, and a trusted presence in everyday life.
More Works
©2025
FAQ
How does the process work?
How much does it cost?
How will we communicate?
Will I receive all the files and rights?
Can the project be completed urgently?
Do you work internationally?
What if I’m not satisfied with the result?
Do you provide support after the project is finished?